How to Create a Keyword strategy for SEO

This is a post that will explain ideas, actions, and strategies that can be taken to build organic traffic from keywords that you don’t have in your website. This strategy can be applied using any keyword or content that you would like to implement.

I hope you enjoy this post as much as I’ve liked to write it. Feel free to give your feedback by making a comment at bottom of the page.

SEO Keyword Strategy

The keyword used in this exercise is “Machine Learning”.

First: Define the steps of the keyword strategy that will be executed. There are 7 KPIs to analyze before implementing a keyword SEO strategy.

  • Search Volume
  • Competitors
  • Search Intent
  • Conceptualization of the Content
  • Content Creation
  • Publication
  • Promotion of Content

Search Volume

Before starting to build content, it is important to first ask questions to make sure that the target keyword has organic traffic.

  • How much search volume does the keyword “machine learning” have on a monthly basis?

Software that can help calculate the search volume for a specify keyword:

SearchmetricsSEMRUSHAhrefsMOZ

If these tools are not available, Ubersuggest Free Tool is a great resource to identify potential keywords to understand search volume and competition.

keyword strategy machine learning

Search Volume average is 85,655 per month for the keyword “machine learning”.

Based on these results, it can be assumed that it is possible to have 85K users a month if a given website ranks in the first position on Google and if all the users click a given domain after a search. It’s also important to consider the competition of the keyword “Machine Learning”. Now this is where the big game starts. machine learning competition 2019

ahrefs There are 815,000,000 results for machine learning, and according to Ahrefs the keyword machine learning has a difficulty of 81,  which is considered “Super Hard, Keyword Difficulty” to rank Top 10 on Google search results for a given keyword. The measurement is taken from a non-linear scale from 0 to 100 (low difficulty to high difficulty).

Competitors

Why are these pages below in top 8 organic positions on Google Search?

Results from Google Search on Desktop, date: 5/26/2019

Keyword analyses

Analyze the ranking factors for each competitor. The column “position” corresponds to the same domains in the picture above.

Keyword analyses

  • How many ranking keywords does each competitor have?

Search volume for each page, traffic index, traffic value, average rank and Average CPC

Keyword analyses

The more specific the keyword is the easier it is to gauge the searcher’s intent and the easier it will be to serve up what those searchers are probably looking for. In search marketing, “intent” is the best guess at targeting what the person using the search query really wants.

We need to ask ourselves: What do we want to be? We are after the result that satisfies the searchers so that they don’t bounce back to the search results looking for a better answer. A long-tail strategy is a smart way to start to build SEO Content Strategy.

A great strategy to start with is identifying keywords that are related to machine learning with low search volume and competition as pictured below.

long tail machine learning

When you build a long-tail keyword list, think to include one column to label your keywords to clarify what this keyword means.  Example column 1: “Tag”

Conceptualization of the Content

What is the content that we want to create and what is the search intent behind this content?

This question is important to build and produce the content strategy. Search queries can be segmented into three categories: DO, KNOW, and GO. To an extent, these classifications determine the type of results that Google delivers to its users. For “machine learning,” I  will use 2 categories: DO and KNOW.

USER INTENT

Now with a structure for data, ideas, and media format, this can used to build new content based on competitors from the keyword “machine learning”. It’s time to execute.

Content Creation

Now its time to choose one way to build content for the keyword machine learning, broad and long tail. Lets separate this idea using the user intent:

Know: Users are looking to know more about machine learning. They are asking questions about this term, they want to know the history and how to learn about it. This user intent could be a great source of traffic and can also be targeted to create brand awareness for your website or company.

Have you heard about the term “Evergreen Content“?

every green content

Google structure data and light content  can be implemented to reach followers that have questions related to the business or subject that you are talking about. Implementing a Evergreen Content Technique is used for the topics with consistent interest and search volume over time.

Example: How to fry an egg?

For this exercise we will use “how to become a machine learning engineer,” what is regularization in machine learning” and “what is the difference between ai and machine learning.

Publication

Finally, it’s time to push the content out into the web. Before the publication, coordinate with PR or marketing team so that this piece of content can be shared on all the digital channels and on pages with high traffic on your website.

Promote your new Post and Content

This step is important and should come immediately after publishing new content related to the targeted keyword.

  • Share this content through your business’s social accounts – Twitter, Facebook, LinkedIn, Quora and internal pages that have more users visiting the website.
  • It’s important to use social buttons or widgets to promote independent sharing  and make sure that the usability for that action is easy.

Back-link Strategy this is vital to make the new piece of content rank higher in the organic position. The table below is about  competitors  and it is easy to see how “Referring Domains to Domains”  is important.

Keyword analyses

Finally, after the content is live and receiving traffic, apply a back-link strategy. To increase the number of back-links for this new piece of content:

  1. Fix Broken Back links
  2. Analyze Competitor Content Back-links:  Find “Machine Learning” anchor text back-links with higher page authority from competitors, reach the websites and ask them to share your article or new post about machine learning.
  3. Empty Anchor Back-link: Sometimes you will see back-links without a text, this is the opportunity to request the given website to include the anchor text “machine learning” and build more back-links to your own.

Final Thoughts

Building the best content is not necessarily the best answer to receive organic traffic. With all the topics that have been described in this post, Google Bot needs to able to read a website and crawl all the pages easily. Make sure that all the items below are performing well.

  1. Site Quality
  2. Indexation
  3. Canonization
  4. Robots.txt
  5. Architecture of your site
  6. Internal Linking
  7. Mobile Navigation
  8. Site Speed
  9. Sitemaps
  10. Meta Tags
  11. Social Media Tagging
  12. Images
  13. Content Quality
  14. Structure Data
  15. Back-links

Content ranks well when all of these items are performing well.

Let me know what you think and share your ideas about this keyword strategy. Connect with me on LinkedIn , Bay Area Search and Pet Caramelo. Let’s chat about SEO/SEM and Digital Marketing. 😎

How to foster sibling bonding?

Someone once told me that the best gift I could ever give my daughter is a sibling….

super excited sisters

I could not agree more!!

It has been such a blessing to watch my two girls grow together and create an unbreakable bond. Coming from a childhood with undeniably strong sibling relationships that have now grown into adult relationships with my siblings that are even stronger, I know how special and important a sibling bond can be.  I knew that I wanted that for my children also.

Responsibly, there are MANY things to consider prior to growing your family. Very important things such as timing, finances, childcare, lifestyle, and wether or not having a child is a commitment you are willing to make. It is a HUGE decision that is life altering, yet it is the most rewarding thing to be a parent. Your heart will grow and love more than you ever thought possible. While making the decision to have one child is no small feat, making the decision to have a  second, or a third child is no less. There are still many things to consider prior to making the decision to have more children.

There are both pros and cons (finances come to mind) to gifting a sibling to your child. The many, many, positives and possible lifelong opportunities of having a sibling outweigh the negative substantially.


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Let’s start with what having a sibling will create for your first little one.

So say you and your partner have made that decision to give your child a sibling…. you may be wondering what is at stake? In what way will this affect my first child? How will he/she take to having a sibling? What if they don’t love each other? Is this the right decision for my family? How can I, as the parent, foster a healthy sibling relationships?

Well, to start with #growingupwithsiblings allow your child to constantly practice life long skills and place them in situations that otherwise may be dependent upon outside opportunities and circumstances not always applicable or granted. Siblings provide your child with their first peer group. This is where they will learn social skills and how to manage conflict. Sibling relationships also develop critically IMPORTANT and POWERFUL roles that will serve them well over the course of their lifetime.

happy screaming kids sisters giving sass

As parents, we may often worry when our children fight, argue, make mistakes, or misbehave. This is natural AND normal. 

Something to remember from the Parenting with Love and Logic toolkit…”The road to wisdom is paved with mistakes.”

You may wonder how much fighting is “too much” fighting. Think of these fighting moments as learning opportunities for your children… the will learn how to negotiate, how to play, how to share, how to be a companion and it will ultimately influence who they become as adults.

Parenting tips to help foster healthy and strong sibling relationships:

  • notice activities that get your children to play together
  • promote those activities that they can do together
  • don’t interrupt happy play- when they are playing well #letthembe
  • induce oxytocin into their play with laughter, being outdoors, dancing (we love a good dance party), singing, being goofy, family board games
  • designate a block of time each day for your children to play together
  • Include in the bedtime routine a chance for your children to say goodnight and I love you to each other (we do goodnight kisses and hugs)
  • support nurturing of one another if someone gets hurt or needs help😚

Scared of “sibling rivalry”?

Sibling rivalry is a real thing. It can be seen as jealousy, fighting, teasing, competition, disagreements or more. It can show up in many ways and it is important to watch and take notice of any rivalry cues as early as possible to intervene with strategies. Some potential influencers of rivalry may be birth order, jealousy over parents or toys,  a child’s personality, or insecure parental attachments. It could also be something a little more temporary such as being tired, not feeling well, or trying to get the parents attention.

mad face little girls

Always take into consideration what the root of the cause of the rivalry is prior to trying to reduce or eliminate it. It could also be that they just need a little space. Just like adults, children are their own individuals too and sometimes just need a little time to themselves. This is good for the development as well. “Boredom” leads to creativity and the building of the imagination. Give your child some space and alone time and you will be amazed at how well they can transition into play with their sibling after.

Reduce or eliminate rivalry

There are things that you can do to prevent or reduce sibling rivalry such as spending one on one time with each child to secure the parental attachment.  It is important that your child knows that they are loved unconditionally whether another baby comes along, or not. This will directly impact their lives and relationships with anyone in their future.

Another important note it not to compare your children. That goes for not comparing them to each other just as well as to your friends children. Each child is different and unique requiring their own special doses of love and discipline. Do what works best for you and each child. No one child will need or want the same things. Parenting is no “one size fits all” experience.

Comment below or find me on Instagram and let me know… Which of these do your children do? Which tip will you try to encourage in your children? How have your sibling relationships influenced your life? Was this helpful?

With discipline, you can lead your life

Discipline equals Freedom

I always try to be an extremely disciplined person and this has been a very important goal in my life, I will be honest with you it’s not easy, but if you archive this skill you can reach the starts. I believe that discipline it’s something makes you stand on a rail and I also can see as the path that leads you to your great goal.

One of the great components to have discipline is “organization skills”. Organize life, routine, organize what you like to do and what you don’t like to do. I have always had many roles and activities in life and most of the time I fell overwhelmed, So I start to read how to optimize my time and realize that discipline and determination, Is the key to have great and bounce life.

discipline equals freedomWith the organization, you are the passenger in a great transportation seat. You save time and can provide your focus on the things that are necessary. One of the main facts in modern society is the behavior of people that prefer to postpone an event because they need time to do things calmly. All right, it can work. But what if I complete the tone of my tasks before? It may be that this decision brings problems, costs, and concerns. However, we will only know the balance of doing things with greater speed if we evaluate and calculate the cost/benefit ratio of this hypothesis. And usually, when you anticipate, you achieve the result before and gain much more satisfaction.

I always hated wasting time. It is true that time is money, just as it is true that time is the pleasure, it is satisfaction, it is objectivity. Who loses time loses all this. The best moments of my professional life have always coincided with times when we are traveling at high speed, faster than competitors. Doing it quicker does not cause stress as long as you structure yourself for it, you need to be prepared, using your focus in what matters. It is also important not to confuse high speed with haste.

Have disciple is not easy at all, discipline presupposes priorities, discarding certain things to focus on what is really important. In this process, it is necessary to separate what is the priority of what is urgent. Priorities need to be attacked with your heart. However, you should always try to open your arm and take with you that which is not a priority, everything that has its urgency but does not require so much attention.

Organizing your agenda, you definitively lives better.

Another indispensable thing for discipline is the management of time. Your schedule should be annual, always. I start working on the calendar next year long before the year is over. I set the big events and I’m going to adjust what is appearing, including leisure, travel. Planning time is time-saving. It is much simpler to manage time when it is handled in an organized way, that one of the big lessons that I learned living in the U.S.A.

Another important skill that you need to have is the humility to recognize that you do not put a dozen eggs in a six-place box. That is, it is no use to think that it is possible to fit dozens of appointments on the agenda because time is finite. This will generate stress and loss of focus. In this sense, objectivity is key to dealing well with time.

The last point in relation to the discipline is the act of delegating and create clear communication, it’s important to give power to the people that you are related and “trust” is the key that people need to do what you expect. Discipline involves a series of requirements that if they are well and if you can reach all those mentioned in this post, you will certainly have a lighter life and enjoy the good moments without stress.

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Brazil Carnival

Brazilian Carnival

The Carnival in Brazil is one of the biggest cultural party that happen at begging of every year, it’s so important that we say; “The year just began after carnival” in Brazil.

carnival in rio de janeiro

What is the Carnival celebration about?

I will not explain in details the reason about Carnival, in this post you will find the types of parties in different cities in Brazil, so you can plan your next trip according your plans and social status. One thing that you need to know is that Brazil is one of the biggest catholic countries in the world and the Carnival is related:


The carnival is celebrated 40 days before Easter, since the 11th century. This period is called by the Catholic Church of Lent, which preserves forty days of fasting, with abstinence from flesh.


The Carnival in Brazil – Cities:

Rio de Janeiro and São Paulo: 

In these both cities the carnival are similar in the way that they celebrate the are parades of samba schools and “Blocos” that are a small or large group of people playing popular music of carnival,  we call these music of the name of “marchinhas”.  Rio de Janeiro have a large carnival than São Paulo but in both cities you can have fun. There’s Blocos for all types of people and ages and you can find what fit you better in therms of your age or if you have kids. I’m saying that because there’s blocos in both cities that could be a little hard to bring kids, specially because the number of people having fun in the streets.

Carnival in Salvador – Bahia

carnival salvador bahia

Salvador have a big Carnival and popular like Rio de Janeiro, the difference between 2 cities are: Salvador don’t have the popular parade of “Schools of Samba” and the main celebration is around the “Trio Elétrico” which is car with sound and thousand of people around, singing, drinking and kissing.

Carnival in Recife –  Pernambuco

brazil carnival recife

In Recife, the “O Galo da Madrugada” block that takes to the streets on Saturday of carnival and wanders through the center of the city, has already entered the book of records as the largest block of carnival in the world. According to the website: Carnival Bookers, another spectacular event is The Night of the Silent Drums that takes place at Praça Terco in Recife. The center turns into a mini Africa where the drums beat to the rhythms of the samba, afoxe, maracatus, and reggae, getting more and more intense as midnight approaches. At the stroke of midnight, the drums fall silent in tribute to the town’s ancestors, followed by a prayer offered by the priestess of Umbanda, the Afro-Brazilian religion. This is a great sight to watch as the locals lift up their hands in gratitude to their god.

Carnival in Olinda –  Pernambuco

Brazil Carnival

For most of the year, Olinda is known as a UNESCO World Heritage Site for its perfectly preserved colonial architecture and as an artistic hub for local artists. However, for a couple of weeks in February it transforms to welcome Brazil’s most traditional Carnival complete with heaving streets, jostling crowds, endless live music and all-day partying.

Brazil carnival pictures

Brazil Carnival Facts

Although the practice of carnivals originated from Europe, African influence is evident in the Brazil carnivals that we see today. Carnival history dictates that this began when Brazil became a colony of Portugal. Due to the African slave trade, the carnivals adapted the tribal practices which included parading around the village which was actually done to ward off all the bad spirits in the area. People began to use costumes and tribal masks during the celebrations. Feathers were also used in many of the African costumes and this symbolized rebirth and the rise of the spirits which are also important components of the modern day Brazilian carnival.

According to Carnival history, back in the 1600s slave trading was practiced in South America. The slaves that came to Brazil brought with them their culture and love for music. As time went by, slaves who originated from Angola and West Africa started to mingle with the locals of Brazil and shared with them their love for Samba. Since then Samba has become an integral part of the Brazilian Carnival.

Brazil Carnival Tips

There’s a lot of ways to have fun in the carnival in Brazil, to be succeed you need to plan your carnival according to your age, if you have kids or not and how much party you want to have, carnival could be a “too much” if you are not prepare to see a lot of people, dance and walk in a hot weather.

Follow this tips for Carnival in Brazil and you will be fine:
  • Sun Block (Always the average temperature is around 90º in February and March)
  • Comfortable shoes, try to not use flip-flop, people will step in your foot all the time
  • Watch your wallet and Cellphone – Unfortunately there’s a lot of people that lost their cellphones in Brazil, and there’s people ready steal your cell phone, be careful.
  • Water all the time
  • If you have kids try to go in the morning or at the end of the day
  • You must dress up for the carnival, this is the spirit, try to not be yourself like you do every-day.

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Tend that float in the water

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Parenting Style

 Mommin’ ain’t easy… parenting ain’t easy. The doctor doesn’t hand your child off to you accompanied with ahandbook on the day they are born. Parenting is truly an experience. It’s a constant trial and error experiment, andsomehow it always seems as if once you feel like you’ve got a grasp on things the dynamic changes and your working through a new phase, a new challenge, or a new chapter whether its an exciting one or not so exciting. At any rate, parenting sure has a way of taking your breath away in all ways possible. It is one of the most rewarding experiences yet has its moments of truly bringing you to your knees.

 

Insert Parenting the Love and Logic way.

Love and Logic parenting tools allow you to foster independence in your child through empathy and setting limits for children of all ages. One of the biggest questions I get from parents interested in Love and Logic is, “is it too late for me to start?” or “Are we too far gone for this to work?” and the answer is NO. It is NEVER too late. Starting later may mean that there will be habits to break and it may take some time, and it may even get worse before it gets better, BUT it is never too late.

Regardless of when you start with parenting the love and logic way you will see a difference in the way in which you look at the things that your children do to make you red in the face. For me, that was the first thing I noticed. I started to look at the misbehaviors as opportunities to model empathy, set and enforce limits, teach responsibility, and build a lasting relationship based on trust and unconditional love.

Loving relationships give consequences their powerLove and Logic parenting is based on the foundation of relationships.

It is important to note that none of this works without relationships. I think that is what I love so much out Love and Logic. Before, I felt that I was either always either being a nag, or the “bad guy,” or a total pushover. I was struggling with the concept of encouraging my children to grow yet discipline them. Love and Logic techniques allow you to discipline your children without losing love along the way. THIS IS SO POWERFUL! And quite frankly, exactly what I needed!

On the other hand, your children may feel confused or even frustrated with your new approach to parenting. They may be confused as to your reactions or also frustrated by the fact that you will not fall into the trap of arguing with them. This all will pass and eventually they will learn your new tactics.

Here are a few steps to get you started on your path to parenting the Love and Logic way:Parenting the Love and Logic WayGo Brain Dead!

Yes, you heard that right! You might be thinking, “What in the world is this all about? How can I make an impact by going brain dead?”  When you go brain dead, you aren’t thinking of words to say back to your child. When you don’t use words, you ridof the opportunity for your children to argue with you.

Neutralize arguing!

As hard as it is, do NOT engage with your child when they are trying to argue with you. You can do this by saying your version of a Love and Logic one-liner. My go to is: “ohhhhhh, this is so sad.” I like to drag that “ohhhhhhhh” out and use a low voice. This works two-fold. It allows me a moment to stay calm and it also signals to my child that you are empathetic to their situation but that a consequence is also to follow.

repeat your one liner with empathy rather than anger or sarcasm

One of the most challenging parts to master when transitioning to parenting the love and logic way is showing empathy. When you are frustrated or even angry with your child, IT IS SO HARD to be empathic when using your one-liner. It is VERY easy to let your empathy be masked by sarcasm. So, be forewarned, this WILL take some practice. Remember, parenting is all about experimentation… you will honestly go through the experiences of good and bad and some days may go smoother than others. Don’t get discouraged. You are not alone.

hands holding family

Are you interested in more?

Kristen Baisden and I will be co-facilitating a series in April in Roseville, California. It is a five-week course on Monday evenings. We would love to see you there. If this does not work you, you can also visit Love and Logic Institute and look up your local Love and Logic Facilitator and class dates.

The Love and Logic approach is practical and fun. I’d love to hear how these first steps work for you. Send me a message or contact me via Instagram and let me know!

Instagram screenshot

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Apple picking Texas

New Apple Center in Texas

Apple has announced the construction of a $ 1 billion campus in Austin, Texas. It is estimated that 5,000 jobs will be created under the new structure, which could give the company a $ 25 million benefit for job creation.

apple in texas

The novelty is part of Apple’s investment plan, worth an estimated $ 30 billion. The new space is expected to be 280,000 m² and will be about a mile away from another Apple office built five years ago.

Even before the expansion, Austin is already the largest core of the company outside the Silicon Valley, with more than 6,000 employees. The increase in the price of rentals in Silicon Valley is just one of the motivations for technology companies like Apple and Google to invest in offices in other regions of the country. Smaller offices of the iPhone creator will be developed over the next three years in Seattle, San Diego, and Culver City, California. Each of them should employ about one thousand employees

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Read Across America 2019

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Read Across America 2019

Read Across America Day

read across america 2019

Dr. Seuss Day, also known as Read Across America Day, is here! This is a day the NEA (National Education Association) celebrates yearly to call all readers to action on Dr. Seuss’s birthday.

The American poet, Dr. Seuss, has written over 64 books that are sure to be a childhood favorite. These wonderfully creative and captivating books are celebrated on this day.  Another great way to acknowledge Dr. Seuss, and reading, in schools is to create a week of fun dress up days that correlate with the titles and themes of his many books. This will surely get students in schools excited and engaged! I mean, who doesn’t love a dress-up day?  At my school, this week we started with pajama day to channel the theme from The Sleep book. Since, if I’m being honest, I don’t really like PJ day so without a doubt I participated by sporting some cozy adidas sweatpants and represented our new home team, Dixie State Trailblazers. Sweatpants and yogas is where it’s at for me!

Sneetches book, If I ran a Zoo bookgreen eggs and ham bookoh the places you'll go bookthe cat in the hat book

Other fun dress up ideas are crazy sock day for Fox in Socks, wear green for the obvious Green Eggs and Ham, twin day for Thing 1 and Thing 2 characters in The cat in the Hat, and one of my personal favorites is to wear your favorite or dream college’s shirt or jersey for Oh, The Places You’ll Go.

Teachers and staff can get into the theme by also decorating a classroom door with a Dr. Suess title! This year, I decorated mine with a large Hat with birthday candles and the following quote:

you are you quote

I also always LOVE to have guest readers come in during this week to read Dr. Seuss books to my students. It is really fun to tell the students that there is a “Mystery Reader” coming to class to read. You can give them clues throughout the day as to who it is to build up the suspense. Such a fun, engaging, and memorable event to celebrate with your students of ALL ages.

We all know how much teachers love a graphic t-shirt. Furthermore, Read Across America Day, or week, is a great excuse to opt out of your typical work day clothing and instead wear a comfy t-shirt and jeans to spread the  love of reading message. I mean, this is right up my ally! I highly suggest a quick browse through Amazon’s collection of Dr. Seuss and Read Across America themed t-shirts to help honor the cause.

Most educators and especially early readers are fascinated with Dr. Seuss because of his magical way of telling stories and making the gift of reading nothing but blissful. His play with words is a fun way to teach life long lessons for all ages. Creativity, fun, a wild imagination, inspiration, and pure joy captures the hearts of anyone who reads his stories. People of all ages, shapes, and sizes should join in on the fun of Read Across America.  If it’s been a while since you’ve read one of Dr. Seuss’s stories, I highly suggest you take a gander through one over the next couple days. It’s sure to bring a smile to your face! Promise!

NEA’s Read Across America Video

Visit Marissa Almond’s Instagram for more fun on teaching, parenting and Love and Logic.

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Alike Short Film | Creativity for Kids

 

Tent floating in Water

Floating tent for Water

Shoal tent is the first “amphibious” tent available in the market. Able to “float” and with a waterproof cover that, according to the manufacturer, supports strong winds the product was thought of people who want to “camp” in the water. The tent weighs 34 pounds and is all inflatable. Its highest point measures 1.90m and accommodates lying on the air mattress, up to two people.

water tent

Introducing the Shoal Tent, a first of its kind inflatable floating raft with a tent topper that allows you to sleep out on the water. Camp on your favorite farm pond, saltwater flat, spring creek or eddy on your favorite river.

water tent

Sleep under the stars, on the water, feel the flow and let it lull you to sleep. The tent fabric is heavy duty, waterproof, sealed with heavy duty 8 zippers. The tent topper sides all attach and detach using heavy duty hook and loop for the ability to use just the top and get in and out easily through the sides if the need arises suddenly. raça de cachorro

Shoal Tent (Floating Water Tent)

Regular price $ 1,999.00

Watch the video that shows the product with more details.

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Alike Short Film about, Kids Creative

Alike Short Film | Creativity for Kids

kids creative

Creativity for kids

Let’s try to discover and encourage the creative of our kids, not by forcing them to fit into what we want for them. Instead it is best to adapt the environment to what they want, offering the resources that are possible to make them more and more creative.

Creativity Process

Creativity is an inherent quality of the human being, although in some it is more developed, and in others less, but we are all born with the ability to
create, invent, modify the environment and create things, all as a resource that allows us both to preserve our lives, and to make them as easy as possible during our journey in this world.

It is well known that this characteristic can be stimulated in the children from very early on, by the parents, by the family and also by the school. Well, even though many get in many ways to stimulate their children, the most common is that most neglect this and collaborate, even unintentionally, to have atrophied the ability of these children to produce and modify the environment and things .

Being creative is not just about being able to create something or invent things. A person can be creative in the domain of other actions, such as getting out of difficult situations, having good oratory, being persuasive, daring and fearless, in the end, have developed the best tools to evolve.

Let us try not to prune the creative sense of our children with discouraging words and deeds.

“Alike” Short Film

This beautiful short film shows how we take the creativity of children and make us think. It is an animation production co-directed by Rafa Cano Méndez and directed by Daniel Martínez Lara, who won the Goya Award for Best Short Film Animation. Take a look, every minute is worth it.

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NASA video: Saharan Dust to Amazon

Saharan Dust to Amazon

Nature is even perfect and absolutely everything is intertwined. Proof of this is the new video made available by NASA earlier this month in which we can see the vast amount of dust from the Sahara desert, traveling more than 2000 km to reach the Amazon Rainforest.

dust storm from saara

Check the video from Nasa Youtube Channel above and enjoy how our planet is connected to provide life for all animals and plants that lives in this beautiful world.

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